Is Search Engine Optimization Really Worth It? 9 Reasons Why You Need It
Are you struggling with your businesses’ website ranking and considering getting some SEO services for your website? If your answer is yes, then stop panicking because we are here to help you. Read this article to the last, and you will know if Search Engine Optimization is worth it? And if yes, then why.
A website with no organic traffic is not only unhealthy for your businesses’ digital presence, but it will also impact your ROI and conversion ratios. And with every passing time, the situation will become worse until your page disappears from the searches of Google.
Therefore, if you don’t want your company’s digital presence to end like this, it is a better idea to start thinking about the SEO of your website. According to recent research, 70% to 80% of the users focus on organic search results, ignoring paid advertisements and listings.This article provides a detailed account of all the essential information you should have regarding SEO and 9 reasons why your business and company need SEO. So, stick to this article and read it to the end to know your answer.
What Is Search Engine Optimization? Everything You Should Know About SEO:
Google and other search engines use crawlers like bots and spiders to visit and crawl to discover publicly available web pages. They perform this action to bring more information and data into the light and enter it in an index. By indexing, Google ensures that it can provide the correct and relevant links to its users’ searches.
Didn’t get the concept? Let me try again by making it effortless.
Google is like a librarian who has many books on the very topic in her library. She has read every book. Moreover, she keeps reading more books and brings them to her library but, she also makes an index in which she writes down all the relevant information about the respective book. By this, whenever a visitor asks her about any book with some specific information, she will see her index, find the book name and give it to her visitor. By this, she manages to provide relevant, particular, and helpful information to her readers.So, now you know. Google exactly works like this librarian. And the web pages are these books.
However, the story of Search Engine Optimization doesn’t end here. It’s a long tail. Don’t forget, SEO is itself an aspect of social media marketing.
- Off-Page SEO:
Off-page, SEO is all about Behind-The-Scene work, as it refers to all the efforts you make outside of your website to rank your blog. Many people believe that off-page SEO refers to linking only. Although it does have many things to do with connecting, the domain of off-page SEO is more than that.
The major ways to make your off-page SEO strategies effective are:
- Natural linking and built linking. The power of linking is remarkable.
- A relevant and genuine backlink profile
- Digital and social media marketing
- Videos and images
- Articles and blogs
- Influencers marketing
- On-Page SEO:
After off-page SEO, the second most crucial SEO factor is on-page SEO, on-site SEO, or Internal Optimization. On-page, SEO is ultimately about optimizing the web pages or user experience. It is the opposite of off-page SEO, and it includes the use of HTML, URLs, and all other technical aspects of web pages. However, on-site SEO has more than these two.
Now, as you know that on-page SEO has a special place in SEO, let’s discuss some of the ways how you can achieve a perfect on-site SEO for your websites and rank on google.
- Internal linking
- Optimizing page titles
- Optimizing URLs
- High-quality and informational content
- Optimizing description tags
- Usage of distinctive and keyword-rich meta descriptions and many more
- Technical SEO:
Technical SEO, according to its name, refers to improving the technical aspects of the website. The reason for having technical SEO is to make the website easily crawlable for search engines’ bots. The more easily crawlable your website, the higher the chance of ranking Google.
Let’s observe some of the aspects by which you can perform technical SEO of your website:
- Site speed
- Site structure
- XML sitemaps
- Mobile-friendly website
- Enable AMP HTML
- Structured data mark up
- Indexation and many more
Now, you have the basic knowledge of SEO and its types, along with what they include. Let’s jump straight to do the reasons why your business needs SEO.
1. It Makes You Easily Visible To Your Customers:
As we all know that Search Engine Optimization is meant to rank higher on the search engines. But the most vital advantage of this high ranking is that your website becomes easily visible and accessible to your customers. And if your customers can easily find you, they will surely buy your services or products from you.
Moreover, by SEO, people visit your website by searching keyword, then becomes lead, and these leads become your customers. Your first ranking and visibility are like an online invitation and marketing card for your business and company. And we all know the role of online visits in the increase of sales ratios.
2. Brings Legitimacy And Originality To Your Brand:
The skills and SEO strategies bring legitimacy and originality to your brand and company. You must be thinking how? Let us explain. As we all know, link building is the king move in Search Engine Optimization, either interlinking, hyperlinking, or backlinks. Moreover, you provide optimized information and helpful content on your websites.So, by having these two, people will build hyperlinks and backlinks with the content of your website. By this, when the google bots crawl through their website, they will observe your link and visit your website too! So, by SEO, you double up your chances of crawling by search engines bots. And then, Google will consider your website as an authentic source of information for its users.
3. Improvise The Usability And User Experience Of Your Website:
SEO is all about user experience. Right? The whole concept of Search Engine Optimization by Google and us is genuinely intended to provide one thing; User Experience. Moreover, if we go through the google analytics of ranking pages, it is clear that the top-ranking pages’ UI and UX are remarkable yet straightforward.
Therefore, SEO directly impacts the usability and user experience of your website. The partnership of SEO and UX works like this;
- Search Engine Optimization preys the search engines’ rankings.
- UI and UX prey on the website visitors’ experience.
SEO and UX work together to make your business and company’s digital presence successful. If you want your SEO campaign to be successful, it is better that you should focus more on your users’ interface and user experience. And trust us on this point, the outcome will be definitely in your favor.
4. More And More Organic Web Traffic:
Organic traffic is the visits without any influence of paid advertising. Inorganic web trafficking, your leads, and customers click on your website directly, finding you from search engines due to keywords and SEO.
However, organic traffic is the best kind of visit you can bring to your websites by SEO strategies. They are like your future customers with genuine intentions of buying your services or products. According to research from Brightedge, paid advertisements only bring 5% of traffic, social sources bring 10% of the traffic, while organic searches can obtain 51% of the overall traffic. At the same time, the remaining 34% of the traffic is from other sources. So, if you want some real customers, go for SEO because nothing can be better than that. And, organic traffic is the best thing you can bring to your website.
5. You Are Walking Ahead Of Your Competitor:
Spoiler Alert: If you are following the right game plans of Search Engine Optimization, then we are delighted to tell you that you are walking ahead of your competitors in the market. And if you keep making the right decisions and strategies in SEO, your webpage will be indeed seen on the top of search engine searches soon.
As you are already focusing on your targeted audience and providing better informational content and a user-friendly user experience on the website, you will soon rank the search engine searches along with the national and then international market.
6. Big Return-On-Investment Ratios:
Although calculating the exact figure of ROIs by SEO is complex, the overall ratio is way higher than your expectations. And as we already know, Search engine optimization is like a small investment whose strategies and policies are specially designed to bring more and more revenue in return.However, the ROIs of SEO strategies are directly concerned with web traffic. If nobody visits your website, you will earn no revenue. So, neither you can handle the ROIs alone nor invest only in ROIs and invest less in other SEO categories. But, we are sure that if the SEO is handled correctly with the right strategies, the outcomes will be remarkable. Your company will have positive results for many coming years.
7. A Less Costly Procedure:
Performing digital marketing in terms of SEO is way more pocket-friendly and less costly than other marketing methods. Although those old marketing ways like distributing pamphlets, promotional items, and banners don’t work out either, they are also expensive.SEO is a budget-friendly digital marketing master plan with exceptional design and strategies according to modern and digitalized era needs. SEO is like a small investment which if handled correctly, pays off huge profits. And these profits are, of course, in terms of increase in traffic, high rankings, and increase in sales ratios. It’s like a less-costly plan to earn some significant dollars and popularity in the market.
8. Easy And Accessible Analysis Of Your SEO:
Although we accept that all these aspects of SEO have scared you and you are thinking about getting help from the experts (you can have us also!), we still have to tell you the best part. The SEO result takes time, and you can observe the outcomes of your SEO efforts after 4 to 5 months, but technically you can follow your SEO campaign’ every bit.
The analysis of SEO is easy and accessible. Rankings on search engines take time, but you can effortlessly check the further details of SEO. That is the reason why every successful and leading company or business SEO in the long run.
Let’s have a look at all the things you have to calculate in your success in being SEO campaigns:
- Increase or decrease in keywords rankings
- The conversions of leads into clients
- Bounce rates of visitors
- Page load time
- Google crawl errors by Google Search Console
- And most importantly, traffic
9. More Effective Than Pay-Per-Click Strategy:
Not only effectiveness, but SEO is more budget-friendly, long-term, and easily malleable than Pay-per-click. Firstly because SEO costs nothing for ranking on search engines however pay-per-click is paid. The traffic you receive by SEO is unpaid, but in pay-per-click, you have to pay for every click and visit you receive by advertisements.
The biggest drawback of the pay-per-click strategy is that most people ignore paid advertisements. Just imagine. You got a place on the first page of the people, but people ultimately miss you due to ads. Moreover, you have to pay for every click and visit.Search Engine Optimization is way better than pay-per-click policies. If you are looking for a budget-friendly, creative and long-term solution with a more beneficial and less expensive digital marketing strategy, nothing can be better than SEO strategies.
Therefore, SEO Should Be The Base Of Your Digital Marketing:
Now, as you know how important SEO is for your website, then why not go for a professional help?
We, at BSY Enterprises, have a team of experts SEO specialists that are maestro enough to build such SEO strategies that are mean to rank your blog higher on search engines results. Let’s Schedule A Consultation!